Parkwise™ Parking for Disabled People
Designated Space Management
Primarily, ParkWise™ is a fusion of separate technologies that has been brought together to promote, attract, and identify disabled drivers/customers to empower them to use your disabled parking facilities with ease and without disappointment.
By linking the unique camera technology and registration advertising booths with the ParkWise™ Card, we have created a product never seen before, giving disabled drivers/customers, your business, local retailers etc more exposure to each other with the opportunity to engage on a closer level.
The Purple Pound
- The 'purple pound' refers to the financial power of disabled consumers and their families, encompassing a wide range of goods and services that cater to their unique needs.
- With the growing awareness of the impact that inclusive and accessible practices can bring about, more and more companies are beginning to recognise the importance of catering to this clientele by creating disability-friendly products and services.
- By tapping into the purple pound, businesses can increase their brand appeal, reach a wider audience, and deliver significant social and economic benefits.
- Recognising the importance of the purple pound reinforces the need for greater accessibility, inclusion and diversity across industries and society as a whole.
Nimbus Disability – Access Card Holder Survey (sept 2022)
Our partner, Nimbus, one of the UK’s leading providers of disability related advice and support to professional organisations, and Winner of a 2022 Queens Award for Innovation, provide a wide range of training and consultancy services and are also the creators of the national and international scheme ![]()
The Access Card.
0
M
registered disabled blue badge holders in the UK (March 2021) = 4.2% of population
0
%
of respondents said that they ‘Often’ or ‘Very often’ saw disabled bays being abused
0
%
of participants did not think that local authorities were doing enough to tackle Blue Badge abuse
0
%
of these spaces are not used to communicate with the driver/customer
How can we help you?
Land Owners
- Identify and attract disabled drivers/customers.
- Provide your tenants with the opportunity to advertise to and interact with this focused demographic who up until now has never been reached directly with effective, targeted messaging.
Local Councils
- All parking data feeds into your existing management suite (back office / patrol warden’s handheld devices)
- More revenue generating opportunities.
Car Park Management
- Works alongside and therefore no disruption to your current management regime.
- Enhance service levels for your clients/your car parks.